TY  - BOOK
AU  - Jewler, A. Jerome, author.
AU  - Drewniany, Bonnie L., author.
TI  - Creative strategy in advertising
SN  - 053455783X
AV  - CIR HF 5825 J49 2000
PY  - 2000///
CY  - Australia
PB  - Wadsworth Thomson Learning
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index
ER  -