Jewler, A. Jerome, author. <br/><br/>
Creative strategy in advertising / 
A. Jerom Jewler, Bonnie L. Drewniany. 
 - Seventh edition 
 - Australia :  Wadsworth Thomson Learning,  c2000. 
 - 312 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>CIR HF 5825  / J49 2000