TY  - BOOK
AU  - Belch, George E., author.
AU  - Belch, Michael A., author.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 0071235035 (reprint)
AV  - CIR HF 5823 B45 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Education (Asia)
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -