Belch, George E., author. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / 
George E. Belch and Michael A.Belch. 
 - Sixth edition. 
 - Boston :  McGraw-Hill Education (Asia),  c2004. 
 - xxvi, 777 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>0071235035 (reprint) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>CIR HF 5823  / B45 2004