Cooper, Donald R., author. Business research methods / Donald R. Cooper, Pamela A. Schindler. - Eight edition. - Boston : McGraw-Hill, Inc., c2003. - xix, 857 pages : illustrations ; 24 cm Includes bibliographical references and index. In English text. ISBN: 0072498706 (reprint) Subjects--Topical Terms: Marketing research.Industrial management -- Research. LC Class. No.: CIR HD 30.4 / C66 2003