Cooper, Donald R., author.

Business research methods / Donald R. Cooper, Pamela A. Schindler. - Eight edition. - Boston : McGraw-Hill, Inc., c2003. - xix, 857 pages : illustrations ; 24 cm

Includes bibliographical references and index.


In English text.

0072498706 (reprint)


Marketing research.
Industrial management -- Research.

CIR HD 30.4 / C66 2003