TY  - BOOK
AU  - Kotler, Philip, author.
AU  - Keller, Kevin Lane, author.
TI  - Marketing management
SN  - 9789810696733 (Reprint)
AV  - CIR HF 5415.13 K68 2012
PY  - 2012///
CY  - Singapore
PB  - Pearson Education Asia Pte, Ltd.
KW  - Marketing.
KW  - Marketing
KW  - Management
KW  - Business and Management
N1  - Includes bibliography and index
ER  -