Kotler, Philip, author. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - Fourteenth edition.Global edition. 
 - Singapore :  Pearson Education Asia Pte, Ltd.,  2012. 
 - 679 pages:  illustrations ;  28 cm 
<br/><br/>Includes bibliography and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9789810696733 (Reprint) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Marketing --Management.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>CIR HF 5415.13  / K68 2012