TY - BOOK AU - Gabay, J. Jonathan, author. TI - Gabay's copywriters' compendium : the definitive creative writer's guide SN - 9780750683023 AV - CIR HF 5825 G33 2007 PY - 2007/// CY - Oxford PB - Butterworth-Heinemann; Elsevier KW - Advertising copy N1 - Includes bibliographical references and index ER -