Gabay, J. Jonathan, author.

Gabay's copywriters' compendium : the definitive creative writer's guide / J. Jonathan Gabay. - Oxford : Butterworth-Heinemann; Elsevier, c2007. - 709 pages : illustrations ; 23 cm

Includes bibliographical references and index.


In English text.

9780750683023


Advertising copy.

CIR HF 5825 / G33 2007