Rumelt, Richard P., author. Good strategy bad strategy : the difference and why it matters / Richard P. Rumelt. - Great Britain : Profile Books, c2012. - xii, 322 pages : illustrations ; 20 cm Includes bibliographical references and index. In English text. ISBN: 9781846684814 Subjects--Topical Terms: Strategic planning.Strategy.Planning. LC Class. No.: CIR HD 30.28 / R86 2012