TY  - BOOK
AU  - Kotler, Philip, author.
AU  - Keller, Kevin Lane, author.
TI  - Marketing management / 
SN  - 013196853x
AV  - HF 5415.13 K68 2006
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education, Inc., 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -