Kotler, Philip, author. <br/><br/>
Marketing management /  
Philip Kotler, Kevin Lane Keller. 
 - Twelfth edition. 
 - New Jersey :  Pearson Education, Inc.,   c2006. 
 - xxxix, 672 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>013196853x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / K68 2006