The effectiveness of live performances in selected resto-bars as a marketing strategy in Cavite Province /
Charlene P. Dreo, Roldan L. Punongbayan, and Mark Joel S. Rosaroso.
- Rosario, Cavite : Cavite State University-CCAT Campus, 2018.
- xiii, 85 leaves : illustrations ; 28 cm
An Undergraduate Marketing Research (BSBM) -- Cavite State University-CCAT Campus, 2018.
Includes bibliographical references and appendices.
DREO, CHARLENE P., PUNONGBAYAN, ROLDAN L., ROSAROSO, MARK JOEL S. The Effectiveness of Live Performances in Selected Resto-bars as a Marketing Strategy in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University - Rosario, Rosario, Cavite. June 2018 Adviser Mr. Jerico B. Tadeo
The research was conducted from January 2018 to March 2018 in 20 resto-bars with live performances to determine the Effectiveness of Live Performances in Selected Resto-bars as a Marketing Strategy in Cavite Province.
The general objective of this study was to determine the effectiveness of live performances in selected resto-bars as a marketing strategy in Cavite and the specific objectives were: to determine the business profile of the respondents in terms of business location, length of business existence, type of ownership, type of live performances, and days with live performances; to determine the significant difference of having live performances and average number of customer, to determine the demographic profile of the respondents in terms of age, sex, and civil status, to determine the customer preference on live performances in resto-bars, and to determine the customer satisfaction on live performances in resto-bars
The researchers utilized the descriptive and inferential method of research. The researchers used survey questionnaire and interview as tools in gathering data designed for the customers and managers of resto-bars with live performances in Cavite. This study relied completely on the population of 20 restobars in Cavite namely 49ers Restobar, Kryptonite Restobar, Café Feodoras Resto-bar, 735 Veranda Grill and Sizzling House, Kusina sa Bahay ni Nanay Ellen Restaurant and Grill, Lian Crystel Kitchenette, De Quiroz Place Garden Restaurant, Imaya Resto-bar, Sitio Latag Restobar, The Lake District Restaurant and Lounge, The Red Burritos Resto-bar, Diners Original Pal Entrada Restaurant and Bar, Danchacos Restobar, Bonsai Garden Sizzling House, Brothers Café and Grill, Friendzone Sports Bar, Tito Tom's Bar and Cafe, Den Geners Restaurant and Kalye Quarto Restobar. The researchers conveniently selected a manager and 20 customers in each resto-bar as their participants.
Based on the data gathered from the participants, resto-bar participants of the study are located at Tagaytay, Silang, Carmona, Bacoor, Imus, Rosario, Naic, Amadeo, Kawit and Noveleta Cavite. Most of the resto-bars with live performances existed 10 months and above and most of them were under sole proprietorship The most common live performances that they offered were acoustic band. The most common day with live performance is Sunday. The weekly average number of customers when resto-bars had not adopted live performance yet was between 300 and 400 customers while between 500 and 600 customers when they had adopted it already. The majority of resto-bar customers were under millennial age with 18 to 27 years old. There were more male customers than female. And most of them were single. Most of them highly preferred live band in resto- bars. Resto-bars customers were very satisfied with the voice quality of acoustic band. In live band, most of the customers were very satisfied with voice quality. In comedy, most of them were very satisfied with jokes quality.
The researchers recommend marketing strategies that can increase the number of customers such as social media, KTV, seasonal promotions, contest, and games, hiring popular comedians and adding good looking men or women for comedy improvement, hiring live performers with innovative music instruments, hiring makeup artist and stylist for performers' appearance, and upgrading the props and costumes of the comedians.