03633nam a22003377a 4500003000400000005001700004008004100021040004600062050002600108100004000134245018700174260006700361300004400428500007600472504005600548520214400604546002102748650004002769650003102809650003702840650002302877650002702900650002402927700003902951700003702990700003303027700005103060942003803111999001503149952013103164OSt20240326034740.0240323b           ||||| |||| 00| 0 eng d  bEnglish.cCvSU-CCAT Campus Library.erda.  aUM HF 5415bAd33 2022  aAdal, Renzy Lawrence, author.99907  aThe effect of Tiktok application in purchasing behavior of Millennials Towards Beauty products in Rosario, Cavite /cRenzy Lawrence Adal, Melissa Mae N. Aquino, and Nicole C. Santos.  aRosario, Cavite :bCavite State University-CCAT Campus,c2022.  aix, 73 leaves :billustrations ;c28 cm  aUndergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.  aIncludes bibliographical references and appendices.  aRENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser:  Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa.

In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.
  aIn English text.  aTiktok (Electronic Resource).99908  aPurchasing behavior.99878  aMarketing -- Social media.99909  aMillennials.99875  aBeauty Products.99910  aSocial Media.93217  aAquino, Melissa Mae, author.99911  aSantos, Nicole C., author.99912  aAmbas, Arman, adviser.99380  aVilla. John Leo-vy P., technical critic.99055  2lcccT/M/DhHF 5415 Ad33 2022kUM  c2883d2883  00102lcc40708UMaCLRCbCLRCcTHd2024-02-29fUMoUM HF 5415 Ad33 2022pT0005363r2025-10-24 00:00:00t1w2024-03-23yT/M/D