TY  - BOOK
AU  - Szmigin, Isabelle, author.
AU  - Piacentini, Maria, author.
TI  - Consumer behaviour
SN  - 9780198862567
AV  - CIR HF 5415.32 S95 2022
PY  - 2022///
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Consumer behavior
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references and index; Part I : Perspectives on consumption
Chapter 1 : A Context for understanding consumption

Part II : The micro-view of consumption
Chapter 2 : Decision-making and involvement
Chapter 3 : Learning and memory
Chapter 4 : Perceptual process
Chapter 5 : Attitude theory and behavior change
Chapter 6 : Personality, self, and motivation

PART III : The Macro-view of consumptionm
Chapter 7 : Groups, social processes, and communications
Chapter 8 : Culture
Chapter 9 : Patterns of buyer behavior

PART IV : Where are we going?
Chapter 10 : The digital consumer
Chapter 11 : Sustainability and the consumer
Chapter 12 : Future trends in consumer behaviour

Glossary
Index
ER  -