Szmigin, Isabelle, author. <br/><br/>
Consumer behaviour / 
Isabelle Szmigin and Maria Piacentini. 
 - Third edition. 
 - Oxford, United Kingdom :  Oxford University Press,  c2022. 
 - xxx, 582 pages :  color illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I : Perspectives on consumption<br/>Chapter 1 : A Context for understanding consumption<br/><br/>Part II : The micro-view of consumption<br/>Chapter 2 : Decision-making and involvement<br/>Chapter 3 : Learning and memory<br/>Chapter 4 : Perceptual process<br/>Chapter 5 : Attitude theory and behavior change<br/>Chapter 6 : Personality, self, and motivation<br/><br/>PART III : The Macro-view of consumptionm<br/>Chapter 7 : Groups, social processes, and communications<br/>Chapter 8 : Culture<br/>Chapter 9 : Patterns of buyer behavior<br/><br/>PART IV : Where are we going?<br/>Chapter 10 : The digital consumer<br/>Chapter 11 : Sustainability and the consumer<br/>Chapter 12 : Future trends in consumer behaviour<br/><br/>Glossary<br/>Index 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780198862567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--Research.
<br/><br/><label>LC Class. No.: </label>CIR HF 5415.32  / S95 2022