Strategic management for business and accountancy /
Don M. Magpantay and Engr. Augusto R. Matias.
- Sta. Cruz, Manila : Edric Publishing House, c2022.
- 112 pages : illustrations ; 25 cm
Includes bibliographical references.
Chapter 1 : The nature of strategic management Chapter 2 : The business vision and mission Chapter 3 : Analyzing a company's external environment Chapter 4 : Analyzing a company's resources and competitive position Chapter 5 : Strategies in action Chapter 6 : Strategy analysis and choice Chapter 7 : Implementing strategies : management and operations issues Chapter 8 : Implementing strategies : marketing, finance/accounting R&D and MIS issues Chapter 9 : Writing a strategic plan References
In English text.
9786214780129
Strategic planning. Business planning. Management.