TY  - BOOK
AU  - Arenas, Chester Dave G., author.
TI  - Menu design and revenue management
SN  - 9786218179905
AV  - F TX 911.3.M45 A74 2022
PY  - 2022///
CY  - Sta. Cruz, Manila
PB  - Edric Publishing House
KW  - Menus
KW  - Revenue management
N1  - Includes bibliography; Chapter 1 : Introduction to menu
Chapter 2 : Menu planning
Chapter 3 : The elements and mechanics of menu design
Chapter 4 : Menu pricing
Chapter 5 : Introduction to revenue management
Chapter 6 : Market segmentation and targeting
Chapter 7 : Revenue management key performance indicators (KPIs)
Bibliography
ER  -