01729nam a22002657a 4500 20221116040900.0 221116b ||||| |||| 00| 0 eng d 9780415726368 CvSU-CCAT Campus Library. CvSU-CCAT Campus Library. rda. English. CIR G 155.A1 M67 2022 Morrison, Alastair M., author. 7371 Tourism marketing : in the age of the consumer / Alastair M. Morrison. London; New York : Routledge, c2022. xxvi, 757 pages : illustrations ; 25 cm Includes bibliographical references and index. Part 1 : The consumer 1 The consumer is first in tourism marketing 2 Consumer behaviour research 3 Market and marketing research 4 Customer relationship management 5 Consumer use of social media Part 2 : The strategy 6 Social responsibility and ethical tourism 7 Market segmentation 8 Positioning, image and branding 9 Marketing plan and marketing mix Part 3 : The implementation 10 Marketing communications 11 Technology and e-marketing 12 Tourism distribution channels Part 4 : The tourism product 13 Product development and innovation 14 Events and their development and marketing 15 Regional development, marketing and partnerships Part 5 : The evaluation of tourism marketing 16 Marketing performance measurement Glossary Index 13109 In English text. Tourism Marketing. 3198 Hospitality industry Marketing. 5090 Service industries Marketing. 950 Tourism Computer network resources. 7372 lcc BK G 155.A1 M67 2022 CIR 2198 2198 0 0 lcc 0 0 NF CCATLIB CCATLIB CIR 2022-09-22 Purchased GCS 4401.00 1 4 CIR G 155.A1 M67 2022 R0013109 2026-03-03 02:14:19 2025-09-24 1 2022-11-16 BK