TY  - BOOK
AU  - Mariveles, Hannah P., author.
TI  - Purposive communication
SN  - 9786214181629
AV  - F P 90 M37 2021
PY  - 2021///
CY  - Quezon City
PB  - Wiseman's Books Trading, Inc.
KW  - Communication
N1  - Includes bibliographical references; Unit 1 : Communication, Processes, Principles and Ethics
Chapter 1 : Communication : An Introduction
                   The Communication Process
                   Types of Communication
Chapter 2 : Principles of Communication
                   Basic Rules of Communication
                   Guiding Principles : Receiver vs Sender
                   Oral Communication
                   Visual Communication
                   Written Communication
Chapter 3 : Ethics in Communication
                   Ethical Considerations in Communication
                   Ethical Communicators know how to properly use information
Unit 2 : Communication and Globalization
Chapter 4 : Global Issues and Communication
                   Business and Communication
                   Break down borders
                   Reading Requirement : The Flight from Conversation by Sherry Turkle
Chapter 5 : Cultural Appropriateness and Bias-Free Language
                   Sex and gender orientations
                   Discrimination against age
                   Discrimination against race
                   Sensitivity to faith and religion
Chapter 6 : Evaluating Media Messages
                   Selected Reading : The Noble and Not-So-Secret Art of Service by Hannah A. Papasin
Unit 3 : Communication Strategies and Tools
Chapter 7 : Oral, Audio-Visual Aids, Web-based Presentations
                   The Oral Presentation
                   The Structure
                    Web-based Presentation
Chapter 8 : Multimodal Texts
Unit 4 : Writing for Different Purposes
Chapter 9 : Writing for Academic Purposes
                   Register Types
                   Writing Research Report
                   Selected Reading 1 : The Platform by Hannah A. Papasin
                   Selected Reading 2 : Scar Tissue : Love, pray, teach
                   Selected Reading 3 : Mayor "partially" lifts ban on alcoholic beverages
Chapter 10 : Writing for business
                     Writing a Project Proposal
                     Writing a Position Paper
                     Writing a Resume and Application Letter
                                    Tips to Resume Writing
                                    Writing Application Letters
Chapter 11 : Forms of Business Correspondence
                    The Letter
                    The Memo
                    The Fax
                    The Email
ER  -