TY  - BOOK
AU  - Nwankwo, Sonny, editor.
AU  - Gbadamosi, Ayantunji, editor.
TI  - Entrepreneurship marketing : : principles and practice of SME marketing 
SN  - 9781138585232
AV  - HF 5415.13 E36 2020
PY  - 2020///
CY  - London
PB  - Routledge, 
KW  - Marketing
KW  - Management
KW  - Entrepreneurship
KW  - Small business
KW  - New business enterprises
N1  - Includes index; 1 - Marketing in small and medium-sized enterprises : an introduction
2 - Small and medium enterprises marketing : innovation and sustainable economic growth perspective
3 - The role and relevance model of marketing in small and medium-sized enterprises
4 - The entrepreneurship marketing environment
5 - Buyer behaviour in the 21st century : implications for SME marketing 
6 - Revisiting entrepreneurship marketing research : towards a framework for SMEs in developing countries
7 - Managing products and customer value : implications for SME marketing 
8 - Choosing the right pricing strategy
9 - The reality of distribution faced by SMEs : a perspective from UK
10 - Marketing communications for the SMEs
11 - Internet marketing
12 - Retailing and SME marketing
13 - Small and medium-sized enterprise retailing in the UK
14 - Relationship marketing and networks in entrepreneurship
15 - Internal marketing and service excellence in SMEs
16 - Crowdfunding of SMEs
17 - International entrepreneurship and small and medium-sized enterprises
18 - Born global SME in contemporary markets
19 - Cross cultural marketing strategies : for small and medium-sized firms
20 - Marketing planning in small businesses
21 - Contemporary issues in entrepreneurship marketing : sustainability, ethics, and social responsibility
22 - The future of SME marketing and operations : critical change drivers
23 - Religion and the SME
24 - SMEs and market growth : contemporary reflections on why and how they grow
25 - Developing entrepreneurial marketing competencies
26 - Marketing in the informal economy : an entrepreneurial perspective and research agenda
ER  -