TY  - BOOK
AU  - Thiele, Sharyn Rundle-, author.
AU  - Waller, David, author.
AU  - Smith, Sandra, author.
AU  - Eades, Liz, author.
AU  - Bentrott, Ingo, author.
TI  - Marketing
SN  - 978-0-7303-6324-8
AV  - HF5415 M37 2018
PY  - 2018///
CY  - Milton, Qld. : 
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references
; Chapter 1 - Introduction to marketing 
Chapter 2 - The marketing environment and market analysis 
Chapter 3 - Market research
Chapter 4 - Consumer behavior
Chapter 5 - Business buying behaviour
Chapter 6 - Markets : segmentation, targeting and positioning
Chapter 7 - Product
Chapter 8 - Price
Chapter 9 - Promotion
Chapter 10 - Distribution (place)
Chapter 11 - Services marketing
Chapter 12 - Digital marketing
Chapter 13 - International marketing
Chapter 14 - Social marketing and not-for-profit marketing
Chapter 15 - Marketing planning, implementation and evaluation
Chapter 16 - Data and analysis
Appendix - Marketing plan
ER  -