Arenas, Chester Dave, author. <br/><br/>
Tourism and hospitality marketing / 
Chester Dave Arenas. 
 - Manila :  Edric Publishing House,  c2021. 
 - 104 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliography. 
<br/><br/>Chapter 1 : An overview of marketing in the hospitality industry<br/>Chapter 2 : Marketing environment and SWOT analysis<br/>Chapter 3 : The marketing strategy & the role of marketing in hospitality industry<br/>Chapter 4 : The marketing management process<br/>Chapter 5 : Product mix<br/>Chapter  6 : Price mix<br/>Chapter 7 : Place mix<br/>Chapter 8 : Promotions mix 
<br/><br/>
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9786218179158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>F G 155.A1  / A74t 2021