TY - BOOK AU - Ulrich, Karl T., author. AU - Eppinger, Steven D., author. AU - Yang, Maria C., author. TI - Product design and development SN - 978-1-260-56643-7 AV - HD31 U47 2020 PY - 2020/// CY - New York, New York PB - McGraw-Hill Education KW - New products KW - Product design N1 - Includes index; 1. Introduction. 2. Product development process and organization. 3. Opportunity identification. 4. Product planning. 5. Identifying customer needs. 6. Product specifications. 7. Concept generation. 8. Concept selection. 9. Concept testing. 10. Product architecture. 11. Industrial design. 12. Design for environment. 13. Design for manufacturing and supply chain. 14. Prototyping. 15. Robust design. 16. Patents and intellectual property. 17. Service design. 18. Product development economics. 19. Project management. Index N2 - Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams ER -