TY  - BOOK
AU  - Cruz, Zenaida Lansangan, author.
TI  - Introduction to meetings, incentives, conferences and events management (MICE)
T2  - (HRM-Tourism series)
SN  - 9786210403848
AV  - GT 3406 C78 2020
PY  - 2020///
CY  - Manila
PB  - Rex Book Store, Inc.
KW  - Special events
KW  - Planning
KW  - Philippines
KW  - Management
N1  - Outcomes-Based Education; Includes bibliographical references and index; 1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management
ER  -