Introduction to meetings, incentives, conferences and events management (MICE)
Cruz, Zenaida Lansangan, author.
creator
text
Manila
Rex Book Store, Inc.
c2020
monographic
eng
vi, 214 pages : illustrations ; 26 cm.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
Zenaida Lansangan-Cruz.
Outcomes-Based Education.
Includes bibliographical references and index.
In English text.
Special events
Planning
Philippines
Special events
Management
Philippines
GT 3406 C78 2020
9786210403848
CvSU-CCAT Campus Library.
210623
20220919022949.0
English.