01468nam a22002657a 4500 OSt 20220919022949.0 210623b ||||| |||| 00| 0 eng d 9786210403848 English. CvSU-CCAT Campus Library. rda. CvSU-CCAT Campus Library. GT 3406 C78 2020 Cruz, Zenaida Lansangan, author. 3869 Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz. Manila : Rex Book Store, Inc., c2020. vi, 214 pages : illustrations ; 26 cm. (HRM-Tourism series) Outcomes-Based Education. Includes bibliographical references and index. 1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management. In English text. Special events Planning. Philippines 3870 Special events Management. Philippines 3871 lcc BK GT 3406 C78 2020 F 1267 1267 0 0 lcc 0 0 NF CCATLIB CCATLIB F 2021-04-28 Purchased F 360.00 F GT3406 C78 2020 R0012404 2025-10-15 00:00:00 c.1 BK 0 0 lcc 0 0 NF CCATLIB CCATLIB F 2021-04-28 Purchased F 360.00 7 15 F GT3406 C78 2020 r0012405 2026-03-03 01:16:11 2026-02-18 c.2 BK 0 0 lcc 0 0 NF CCATLIB CCATLIB F 2021-04-28 Purchased F 360.00 1 4 F GT3406 C78 2020 R0012406 2025-10-15 00:00:00 2023-10-09 c.3 BK 0 0 lcc 0 0 NF CCATLIB CCATLIB F 2021-04-28 Purchased F 360.00 3 3 F GT3406 C78 2020 R0012407 2026-03-03 01:34:50 2025-09-06 c.4 BK