Management & business research /
Mark Easterby-Smith [and three others].
- Sixth edition.
- Los Angeles : SAGE, c2018.
- xxi, 440 pages : illustrations ; 25 cm
Includes bibliographical references and index.
1 - Finding your feet in management and business research 2 - Reviewing the literature 3 - The philosophy of management and business research 4 - Designing management and business research 5 - The research experience 6 - Crafting qualitative data through language and text 7 - Crafting qualitative data through observation and participatory research 8 - Framing and interpreting qualitative data 9 - Crafting quantitative data 10 - Summarizing and making inferences from qualitative data 11 - Multivariate analysis 12 - Writing management and business research
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
In English text.
978-1-5264-4695-4 (paperback and interactive ebook (IEB))