Tourism marketing / Maricel Gatchalian-Badilla.
Material type:
TextSeries: (HRM-Tourism series)Publisher: Manila : Rex Book Store, c2015Edition: 2015 first editionDescription: x, 224 pages : illustrations ; 25 cmISBN: 978-971237-119-6Subject(s): Tourist trade -- Marketing | Tourism | MarketingLOC classification: F G 155.A1 | B33 2015| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book
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Cavite State University - CCAT Campus | Book | F | F G155.A1 B33 2015 (Browse shelf) | c.1 | Available | R0011231 | |
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Book
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 B33 2015 (Browse shelf) | c.2 | Available | R0011232 |
Outcomes-Based Education.
Includes bibliographical references and index.
Chapter 1 : Tourism marketing
Chapter 2 :The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : Tourism marketing
Chapter 5 : The tourism product
Chapter 6 : Pricing in tourism
Chapter 7 : Tourism promotions I
Chapter 8 : Tourism promotions II
Chapter 9 : Distribution channels in the tourism industry
Chapter 10 : Digital marketing
Chapter 11 : Relationship marketing
Chapter 12 : Destination branding and marketing
Chapter 13 : The marketing plan
Chapter 14 : What awaits the tourism graduate?
Chapter 15 : Tourism marketing and its future
Index
English text.
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