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Marketing basics : a modular approach / Ma. Nancy T. Balasan.

By: Balasan, Ma. Nancy T., author Material type: Text

TextSeries: OBE Outcome-Based Education, BIZ-ACCT seriesPublisher: Manila : Rex Book Store, c2014Edition: First editionDescription: x, 117 pages : illustrations ; 25 cmISBN: 9789712368202Subject(s): -- MarketingLOC classification: F HF 5415 | B35 2014

Contents:

Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing.

Summary: The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415 B35 2014 (Browse shelf)	c.1	Available		R0011220
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415 B35 2014 (Browse shelf)	c.2	Available		R0011221

Includes bibliographical references and index.

The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

In English text.

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