Factors Influencing consumers in selected of Transport Network Vehicle Services in Dasmariñas, Cavite / Regina Joy I. Jamito, Marinela S. Jocson, and Precious P. Melo.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2018Description: xii, 54 leaves : illustrations ; 28 cmSubject(s): Transport Network Vehicle Service (TNVS) | Consumer behavior | Ride sharingLOC classification: UM HF 5614.5 | J36 2018Summary: JAMITO, REGINA JOY I., JOCSON, MARINELA S., MELO, PRECIOUS P., Factors Influencing Consumers In Selection Of Transport Network Vehicle Services In Dasmariñas, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Rosario, Cavite. April 2018. Adviser: Dr. Elizabeth R. Dumlao. Rosario,
The study was conducted from January to March 2018 to determine the factors influencing consumers in selection of Transport Network Vehicle Services in Dasmariñas, Cavite. Specifically, the study aimed to: determine the demographic profile of the participants; determine the most frequently availed TNVS; measure the performance of TNV services based on key performance indicators; determine the TNVS pricing scheme; evaluate the important factors in choosing a form of transportation; and assess the satisfaction level of the quality of TNV services.
The survey questionnaires were used to gather the necessary information for this study. The data were tabulated, analyzed and interpreted using the descriptive method of research. Frequency, mean, and percentage distribution were used. The researchers used 200 random commuters in Dasmariñas, Cavite.
The result of the study shows that most of the participants were employed, and can afford and are willing to use TNV services in Dasmariñas, Cavite. The results of the study revealed that safety, affordability, and ease of use are highly important factors in choosing a form of transportation. The results show that the participants are very satisfied to the quality services rendered by TNVS in terms of convenience and cleanliness. And lastly, the participants are satisfied to the degree of comfort, attitude of drivers, and fare satisfactory.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Thesis/Manuscripts/Dissertations
|
Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5614.5 J36 2018 (Browse shelf) | 1 | Available | T0004335 |
Browsing Cavite State University-Learning Resource Center shelves, Shelving location: TH, Collection: Thesis/Manuscript/Dissertation Close shelf browser
An Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2018.
Includes bibliographical references and appendices.
JAMITO, REGINA JOY I., JOCSON, MARINELA S., MELO, PRECIOUS P., Factors Influencing Consumers In Selection Of Transport Network Vehicle Services In Dasmariñas, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Rosario, Cavite. April 2018. Adviser: Dr. Elizabeth R. Dumlao. Rosario,
The study was conducted from January to March 2018 to determine the factors influencing consumers in selection of Transport Network Vehicle Services in Dasmariñas, Cavite. Specifically, the study aimed to: determine the demographic profile of the participants; determine the most frequently availed TNVS; measure the performance of TNV services based on key performance indicators; determine the TNVS pricing scheme; evaluate the important factors in choosing a form of transportation; and assess the satisfaction level of the quality of TNV services.
The survey questionnaires were used to gather the necessary information for this study. The data were tabulated, analyzed and interpreted using the descriptive method of research. Frequency, mean, and percentage distribution were used. The researchers used 200 random commuters in Dasmariñas, Cavite.
The result of the study shows that most of the participants were employed, and can afford and are willing to use TNV services in Dasmariñas, Cavite. The results of the study revealed that safety, affordability, and ease of use are highly important factors in choosing a form of transportation. The results show that the participants are very satisfied to the quality services rendered by TNVS in terms of convenience and cleanliness. And lastly, the participants are satisfied to the degree of comfort, attitude of drivers, and fare satisfactory.
In English text.
There are no comments on this title.