Product adaptation of Masculine Wash in Rosario, Cavite / Angelica Q. Bonito, Jersey G. Jasmin, and Cristine Joy G. Sabuero.
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TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2016Description: xiv, 76 leaves : illustrations ; 28 cmSubject(s): Skin -- Care and Hygiene | Hygiene productsLOC classification: UM HD 9970.C672 | B66 2016Summary: BONITO, ANGELICA Q., JASMIN, JERSEY G., SABUERO, CRISTINE G., PRODUCT ADAPTATION OF MASCULINE WASH IN ROSARIO, CAVITE. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Rosario, Rosario, Cavite. April 2016. Adviser: Dr. Elizabeth A. Rodriguez.
The study about product adaptation of masculine wash in Rosario, Cavite was conducted to determine awareness of men on the importance of using grooming products.
This study aimed to determine the factors that lead to adaptation of masculine wash. Specifically, the study aimed to determine the awareness on the needs and wants of men in terms of masculine wash, gather pertinent information on the usage and benefits of intimate hygiene, specifically the masculine wash, and the last was formulate marketing strategies to this type of grooming product.
This research investigated situation to answer and describe the nature of the situation existing during the conduct of the study. To make it possible, researchers gathered data base from the perspectives of men through survey and interviews or applying the survey technique, the descriptive method. The survey questionnaires were used to gather the necessary information for this study. Data were tabulated, analyzed and interpreted using the descriptive method of research. Slovin's formula, frequency, mean and percentage distribution were used. Researchers selected 327 males residing in Rosario, Cavite as participants of the study.
As a result of the study most of the participants were employed. They can afford to purchase masculine wash. Most of them were single. Their monthly income ranged from P 6.000 to P 10.000 per month. Most of them were willing to purchase masculine wash.
Based on the findings, the researchers made recommendations for future researchers, manufacturers, hotel and motel, grooming product businesses, the consumers and the students.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HD 9970.C672 B66 2016 (Browse shelf) | 1 | Available | T0003452 |
An Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2016.
Includes bibliographical references and appendices.
BONITO, ANGELICA Q., JASMIN, JERSEY G., SABUERO, CRISTINE G., PRODUCT ADAPTATION OF MASCULINE WASH IN ROSARIO, CAVITE. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Rosario, Rosario, Cavite. April 2016. Adviser: Dr. Elizabeth A. Rodriguez.
The study about product adaptation of masculine wash in Rosario, Cavite was conducted to determine awareness of men on the importance of using grooming products.
This study aimed to determine the factors that lead to adaptation of masculine wash. Specifically, the study aimed to determine the awareness on the needs and wants of men in terms of masculine wash, gather pertinent information on the usage and benefits of intimate hygiene, specifically the masculine wash, and the last was formulate marketing strategies to this type of grooming product.
This research investigated situation to answer and describe the nature of the situation existing during the conduct of the study. To make it possible, researchers gathered data base from the perspectives of men through survey and interviews or applying the survey technique, the descriptive method. The survey questionnaires were used to gather the necessary information for this study. Data were tabulated, analyzed and interpreted using the descriptive method of research. Slovin's formula, frequency, mean and percentage distribution were used. Researchers selected 327 males residing in Rosario, Cavite as participants of the study.
As a result of the study most of the participants were employed. They can afford to purchase masculine wash. Most of them were single. Their monthly income ranged from P 6.000 to P 10.000 per month. Most of them were willing to purchase masculine wash.
Based on the findings, the researchers made recommendations for future researchers, manufacturers, hotel and motel, grooming product businesses, the consumers and the students.
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