The cost effectiveness of non-food bundled products among the consumers in Rosario, Cavite / Moneth A. Moldon, Yvonne M. Ascaño, and Geraldine R. Doronila.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2015Description: xiii, 41 leaves : illustrations ; 28 cmSubject(s): Marketing | Descriptive | Consumer -- Non-product bundled -- Cost effectivenessLOC classification: UM HF 5415 | M65 2015Summary: MONETH A. MOLDON., YVONNE M. ASCAÑO., GERALDINE R. DORONILA., The Cost Effectiveness of Non-Food Bundled Products among the Consumers in Rosario, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management at Cavite State University – Rosario Cavite, April 2014. Adviser: Ms. Elizabeth A Roldriguez.
This study aimed to know the demographic profile of the respondents in terms of economic status, age, sex, civil status, monthly income and to determine how much budget they allotted for non-food bundled products, determine the categories of non-food bundled products that the respondents mostly buy, determine the non-food bundled products that would be recommended base from the result of the survey.
The survey questionnaires were used to gather the necessary information for this study. Data were tabulated, analyzed and interpreted using the descriptive method of research. Frequency, Mean and Percentage distribution were used to describe the respondents' responses about the given questions regarding the cost effectiveness of non- food bundled products among the consumers in Rosario Cavite. Researchers selected 398 household consumers in Rosario Cavite as participants in the study.
Based on the conclusions of the study the following recommendations are formulated. The researchers' recommendations were categorized into five parts: recommendation for the future researchers, for the businesses who offer non-food bundled products, for the other businesses, for the consumers and for the students.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5415 M65 2015 (Browse shelf) | 1 | Available | T0001501 |
An Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2015.
Includes bibliographical references and appendices.
MONETH A. MOLDON., YVONNE M. ASCAÑO., GERALDINE R. DORONILA., The Cost Effectiveness of Non-Food Bundled Products among the Consumers in Rosario, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management at Cavite State University – Rosario Cavite, April 2014. Adviser: Ms. Elizabeth A Roldriguez.
This study aimed to know the demographic profile of the respondents in terms of economic status, age, sex, civil status, monthly income and to determine how much budget they allotted for non-food bundled products, determine the categories of non-food bundled products that the respondents mostly buy, determine the non-food bundled products that would be recommended base from the result of the survey.
The survey questionnaires were used to gather the necessary information for this study. Data were tabulated, analyzed and interpreted using the descriptive method of research. Frequency, Mean and Percentage distribution were used to describe the respondents' responses about the given questions regarding the cost effectiveness of non- food bundled products among the consumers in Rosario Cavite. Researchers selected 398 household consumers in Rosario Cavite as participants in the study.
Based on the conclusions of the study the following recommendations are formulated. The researchers' recommendations were categorized into five parts: recommendation for the future researchers, for the businesses who offer non-food bundled products, for the other businesses, for the consumers and for the students.
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