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Service marketing management / edited by Clifford Short.

Contributor(s): Short, Clifford, editor Material type: Text

TextSeries: Edu-tech learningPublisher: New York : Clanrye International, c2018Description: viii, 223 pages : illustrations (chiefly color) ; 27 cmISBN: 978-1-63240-775-9Subject(s): Service industries -- Management. -- Marketing | Service industries | Marketing -- Management | Industrial managementLOC classification: HD9980.5 | S47 2018

Contents:

1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview

Summary: As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HD9980.5 S47 2018 (Browse shelf)	1 copy	Available		R0012206

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Previous	CIR HD30.4 S35 2019 Business research methods /	CIR HD30.25 T47 2019 Quantitative techniques in business /	CIR HD4904.7 H86 2018 Human resources : planning and management /	CIR HD9980.5 S47 2018 Service marketing management /	CIR HD9980.5 T47 2017 Services marketing and customer relationship management /	CIR HF5415.2 B33 2019 Essentials of marketing research /	CIR HF5415.32 M66 2019 Consumer behavior & culture : consequences for global marketing and advertising /	Next

Includes bibliographical references and index.

As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

In English text.

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