The effectiveness of word of mouth marketing strategy in purchasing decision of selected Gen Z consumers in choosing whitening beauty products in Tanza, Cavite / Kiel Alejandro M. Agellon, Flordeliza V. Enad, and Jescelle Mace R. Luna.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: x, 25 leaves : illustrations ; 28 cmSubject(s): Purchase decision | Generation z | Word of mouth marketing | Effectiveness | Marketing strategyLOC classification: UM HF 5415 | A34 2022
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5414 A34 2022 (Browse shelf) | 1 | Available | T0005413 |
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An Undergraduate Thesis (BSCpE)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
In English text.
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