Influential factors in decision-making of millennial toward subscription video on demand in Tanza, Cavite / Aldrin R. Ardina, Zereen Mae B. Montoya, and Stephanie Mae A. Obuyes.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: x, 100 leaves : illustrations ; 28 cmSubject(s): | Marketing -- Technological innovations | Consumer behavior | | Subscription video on demandLOC classification: UM HF 5415.32 | Ar73 2022Summary: Ardina, Aldrin R., Montoya, Zereen Mae B., Obuyes, Stephanie Mae A., Influential Factors in Decision-Making of Millennial toward Subscription Video on Demand Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: John Leo-vy P. Villa. Technical Critic: Xavier Lawrence D. Mendoza, MBA.
The millennium generation has grown up with technology. The Millennial generation was ready to incorporate it into their daily lives, particularly when customers utilize mobile devices to communicate with brands over the internet. The study intended to determine the influential factors in decision-making of millennial toward subscription video on demand. The researcher utilized the describe, explain, and interpret the present point of view of the millennial video on demand subscribers. The findings revealed the factors were 21 or 24.70% of the millennial subscriber preferred less expensive with good quality subscription to influence their decision-making (affordability), 26 or 25.50% millennial subscriber selects online streaming is simple to use, even when using it for the first time (accessibility), 35 or 35.00% of the millennial subscriber prefer customers may watch a wide number of interactive shows on demand via VOD (user interface), 26 or 27.10% chose online subscriber enjoys using SVOD (compatibility of service), 33 or 28.00% millennials subscriber prefer the quality of videos is clear ( quality of videos ), 25 or 21.40% select the brand image of SVOD provide a complete detail of the service ( brand image) and 25 or 22.70% pick online media showcasing is the most well-known stages for advertisers to affect millennial in purchasing SVOD (advertisement). Some recommendations provide in this study must be followed by the relevant firm such as provided and inexpensive price subscription to the millennials with excellent subscription, make the subscription easy to use, must provide a wide number of interactive shows, make sure millennials should enjoy the service, provide a complete and accurate details of services ,provide a clear and good quality of video, and make an advertisement that was catchy and good at the eyes.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF5415.32 Ar73 2022 (Browse shelf) | 1 | Available | T0005344 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
Ardina, Aldrin R., Montoya, Zereen Mae B., Obuyes, Stephanie Mae A., Influential Factors in Decision-Making of Millennial toward Subscription Video on Demand Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: John Leo-vy P. Villa. Technical Critic: Xavier Lawrence D. Mendoza, MBA.
The millennium generation has grown up with technology. The Millennial generation was ready to incorporate it into their daily lives, particularly when customers utilize mobile devices to communicate with brands over the internet. The study intended to determine the influential factors in decision-making of millennial toward subscription video on demand. The researcher utilized the describe, explain, and interpret the present point of view of the millennial video on demand subscribers. The findings revealed the factors were 21 or 24.70% of the millennial subscriber preferred less expensive with good quality subscription to influence their decision-making (affordability), 26 or 25.50% millennial subscriber selects online streaming is simple to use, even when using it for the first time (accessibility), 35 or 35.00% of the millennial subscriber prefer customers may watch a wide number of interactive shows on demand via VOD (user interface), 26 or 27.10% chose online subscriber enjoys using SVOD (compatibility of service), 33 or 28.00% millennials subscriber prefer the quality of videos is clear ( quality of videos ), 25 or 21.40% select the brand image of SVOD provide a complete detail of the service ( brand image) and 25 or 22.70% pick online media showcasing is the most well-known stages for advertisers to affect millennial in purchasing SVOD (advertisement). Some recommendations provide in this study must be followed by the relevant firm such as provided and inexpensive price subscription to the millennials with excellent subscription, make the subscription easy to use, must provide a wide number of interactive shows, make sure millennials should enjoy the service, provide a complete and accurate details of services ,provide a clear and good quality of video, and make an advertisement that was catchy and good at the eyes.
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