Customer perception towards weaved products in selected areas in Cavite / Kayle M. Balanza, Joemari R. Omiple, and John Wendell O. Sablas.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: ix, 67 leaves : illustrations ; 28 cmSubject(s): Weaving | Weaving -- Cavite, PhilippinesLOC classification: UM GN 432 | B35 2022Summary: BALANZA, KAYLE M., OMIPLE, JOEMARI R., SABLAS, JOHN WENDELL O. CUSTOMERS PERCEPTION TOWARDS WEAVED PRODUCTS IN SELECTED AREAS IN CAVITE. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. December 2021, Adviser: Nerisa Abug MBA. Technical Critic: Juvie B. Abad, MBA.
This study was conducted to determine the customer's perception towards weaved products in selected areas in Cavite in terms of quality, price and accessibility towards the products. The researchers utilized a simple random sampling technique for the 50 respondents that were randomly selected. An online survey questionnaire through Google form was distributed to collect the needed data. Findings showed that the participants were mostly female, single, college undergraduate and are students and have a net combined monthly household income that ranges below PHP10,000. The study revealed that most of the perception of the customers in terms of quality said that it provides an elegant look and it's comfortable to wear. In terms of product prices, it was said that it is flexible. Lastly, their perception of accessibility toward the product is available in the different online shops. The researchers recommended marketing insights that can be utilized and can be a reference for marketing strategies to enhance a customer's perception towards weaved products in selected areas in Cavite, In terms of product quality, the crafted should be always informative towards the quality and benefits of the product, make and post videos behind the scene of how the product was made and be consistent in posting and letting the people see the product reviews, feedback and recommendation. In terms of product pricing , held a handheld awareness month of product crochet. knit and other weaved programs in certain areas. In terms of accessibility towards the products, distribute crochet , knit and other weaved products to t he known stores and have a collaboration with other business.
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM GN 432 B35 2022 (Browse shelf) | 1 | Available | T0005394 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
BALANZA, KAYLE M., OMIPLE, JOEMARI R., SABLAS, JOHN WENDELL O. CUSTOMERS PERCEPTION TOWARDS WEAVED PRODUCTS IN SELECTED AREAS IN CAVITE. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. December 2021, Adviser: Nerisa Abug MBA. Technical Critic: Juvie B. Abad, MBA.
This study was conducted to determine the customer's perception towards weaved products in selected areas in Cavite in terms of quality, price and accessibility towards the products. The researchers utilized a simple random sampling technique for the 50 respondents that were randomly selected. An online survey questionnaire through Google form was distributed to collect the needed data. Findings showed that the participants were mostly female, single, college undergraduate and are students and have a net combined monthly household income that ranges below PHP10,000. The study revealed that most of the perception of the customers in terms of quality said that it provides an elegant look and it's comfortable to wear. In terms of product prices, it was said that it is flexible. Lastly, their perception of accessibility toward the product is available in the different online shops. The researchers recommended marketing insights that can be utilized and can be a reference for marketing strategies to enhance a customer's perception towards weaved products in selected areas in Cavite, In terms of product quality, the crafted should be always informative towards the quality and benefits of the product, make and post videos behind the scene of how the product was made and be consistent in posting and letting the people see the product reviews, feedback and recommendation. In terms of product pricing , held a handheld awareness month of product crochet. knit and other weaved programs in certain areas. In terms of accessibility towards the products, distribute crochet , knit and other weaved products to t he known stores and have a collaboration with other business.
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