"Prinsesa" / Irish Joy A. Navarrete, Niña Marie G. Calusim, and April F. Pugay.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2008Description: xiv, 78 leaves : illustrations ; 28 cmSubject(s): Small business marketing | Tote bags -- Marketing | New business enterprises -- ManagementLOC classification: UM HF 5415.13 | N38 2008Summary: "Prinsesa" is a shop producing three types of tote bags. The "Bublble Skirt Bag" is the largest among the three bags. It's concept came from the style of a bubble skirt dress that's why we called it as bubble skirt bag. Next to it's is the "U" Bag , because of it's U-shape that's why we come up with it's name, and the last one is the "Cp" Bag. We named it after it's main function, as a cell phone holder.
The production of "Prinsesa" is located at 092 Dulong Bayan ST. General Trias, Cavite. This is where the selling process happens. The first week of selling "Prinsesa" was hard for the proponents. So they first went to their relatives to introduce the bags and in a way help them introduce the bag to their friends. And that's how the selling process of "Prinsesa" began. They used the strategy "word of mouth" to gather some potential customers.
The tote bags produced were made with good quality and will suit to the taste of the target customers. It's price is competitive enough to be introduced in the market. The customer can be assured that aside from getting a nice bag at a low price it is also also of good quality.
The tote bags were distributed in the different places. They delivered bags to some part of Cavite like in Rosario, Noveleta, General Trias and Tanza. They also had orders from Manila. Personal selling was practiced in Bacoor, Pasong Camachile and Tanza. In one month and twenty six days, they have sold a total of 482 bags.
The "Prinsesa" Shop earned a net income of Php3,841 without liability. It doubled their initial capital of PHP1,425.
After doing the Entrepreneurial Development Program, two things which the proponents considered to have a big part: one is the time and second is patience. Every businessman should know and always put in mind that time is gold, every second counts. Businessmen should always be determined in everything they do. They should also learn how to take risks.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Thesis/Manuscripts/Dissertations
|
Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415.13 N38 2008 (Browse shelf) | 1 | Available | T0000407 |
An Entrepreneurial development project (BSBM)--Cavite State University-CCAT Campus, 2008.
Includes bibliographical references and appendices.
"Prinsesa" is a shop producing three types of tote bags. The "Bublble Skirt Bag" is the largest among the three bags. It's concept came from the style of a bubble skirt dress that's why we called it as bubble skirt bag. Next to it's is the "U" Bag , because of it's U-shape that's why we come up with it's name, and the last one is the "Cp" Bag. We named it after it's main function, as a cell phone holder.
The production of "Prinsesa" is located at 092 Dulong Bayan ST. General Trias, Cavite. This is where the selling process happens. The first week of selling "Prinsesa" was hard for the proponents. So they first went to their relatives to introduce the bags and in a way help them introduce the bag to their friends. And that's how the selling process of "Prinsesa" began. They used the strategy "word of mouth" to gather some potential customers.
The tote bags produced were made with good quality and will suit to the taste of the target customers. It's price is competitive enough to be introduced in the market. The customer can be assured that aside from getting a nice bag at a low price it is also also of good quality.
The tote bags were distributed in the different places. They delivered bags to some part of Cavite like in Rosario, Noveleta, General Trias and Tanza. They also had orders from Manila. Personal selling was practiced in Bacoor, Pasong Camachile and Tanza. In one month and twenty six days, they have sold a total of 482 bags.
The "Prinsesa" Shop earned a net income of Php3,841 without liability. It doubled their initial capital of PHP1,425.
After doing the Entrepreneurial Development Program, two things which the proponents considered to have a big part: one is the time and second is patience. Every businessman should know and always put in mind that time is gold, every second counts. Businessmen should always be determined in everything they do. They should also learn how to take risks.
In English text
There are no comments on this title.