Cavite State University - CCAT Campus - Library catalog › Details for: Destination management and marketing/

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Destination management and marketing/ Chester Dave G. Arenas.

By: Arenas, Chester Dave G., author Material type: Text

TextLanguage: English. Publisher: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 71 pages : illustrations ; 25 cmISBN: 9786218179875Subject(s): Tourism -- Marketing | Tourism -- ManagementLOC classification: F G 155.A1 | A74 2022

Contents:

Chapter 1 : Understanding destination management and marketing Chapter 2 : Destination planning and tourism life cycle model Chapter 3 : Tourism product Development Chapter 4 : Destination marketing process Chapter 5 : Destination branding Chapter 6 : Destination community and stakeholder relationships and involvement Chapter 7 : Information and communication technology in tourism Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management Bibliography

List(s) this item appears in: Newly Acquired Books (Purchased) March 13, 2023

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74 2022 (Browse shelf)	c.1	Available	R0013189
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74 2022 (Browse shelf)	c.2	Available	R0013190
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74 2022 (Browse shelf)	c.3	Available	R0013191
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74 2022 (Browse shelf)	c.4	Available	R0013192

Includes bibliography.

Chapter 1 : Understanding destination management and marketing
Chapter 2 : Destination planning and tourism life cycle model
Chapter 3 : Tourism product Development
Chapter 4 : Destination marketing process
Chapter 5 : Destination branding
Chapter 6 : Destination community and stakeholder relationships and involvement
Chapter 7 : Information and communication technology in tourism
Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management
Bibliography

13189 c.1; 13190 c.2; 13191 c.3; 13192 c.4

In English text.

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