Cavite State University - CCAT Campus - Library

An Undergraduate Case Study (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.

Includes bibliographical references and appendices.

CALCANA, KENJIE P., DELOS REYES, MENIDEL PAZ, and NON,CHERYL A., A Case Study: THE COMPETITIVE ADVANTAGE OF PRO-FRIEND ANNREGAR GROUP MAKATI CITY.Undergraduate Case Study.Bachelor of Science in Business Management Major in Marketing Management.Cavite State University-CCAT Campus, Rosario, Cavite. April 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mr. Jerico B. Tadeo, MaEcon.

The study was conducted from February to April 2019 at Pro-friends Annregar Group located at Makati Executive Tower III,Buendia Corner Osmena Highway,Brgy. Del Pio del Pilar, Mayapiz St. Makati City to identify the competitive advantage of the group. The purpose of this study was to determine the competitive edge of Annregar Group to its competitors.

The main objective of this study was focused on the competitive advantage of Pro-friend Annregar Group. The specific objectives of the study were; determine the competitors of Annregar Group; evaluate the current marketing mix strategies; determine the current position of the group in Pro-friends Inc.; and recommend strategic plan for the company.

The researchers used descriptive method which involved interviews and observation to gather necessary information for the study. The primary sources of data were gathered through observations, interviews and information given by the company during their entire stay. Moreover, the secondary sources of data were gathered from published thesis, books, related journals and websites.
Based on the findings, Annregar group has three major competitors; Green Circle Realty Inc.,Proveneo Land Inc.,and Best Selling Homes Realty. These three are also under by Property of Friends Inc. The researchers also evaluated the marketing mix strategies of the Group through its market share. Based on the findings the marketing mix used by the group has been effective and help them generate more sales. Annregar group is the “Top-Selling Group of Pro-friends Inc.”and still aiming to be outstanding group of the company.

The researchers concluded that Annregar Group has its competitive edge among its competitors. Their competitive edges are being the group that has the largest number of agents and brokers, and being more digitalized in promoting their products.Their strategies has been a great help to them to gain more exposure and more sales. There are some marketing strategies that the company used to help them to have competitive advantage such as using websites and social media platforms such as Facebook and Instagram to promote their products.

The researchers recommended that even though they are the top-selling group, they also need to maintain and keep their position. They need to continue improving and developing their marketing strategies to help them get more exposure and to get more clients. They need to focus on reaching their target. The proponents suggested to implement the strategic plan by the company because it will help them to identify their urrent position and setting their goals clearly.

In English text.