Promotional strategies of Hyundai Paranaque West in 89 Ninoy Aquino Avenue Corner Pelaez St., Brgy. San Dionisio, District I, Paranaque City : a case study / Bryan Carlo C. Brazula, Christian Jerome A. Cabuhat, and Jerwin E. Jaramilla.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2019Description: x, 48 leaves : illustrations ; 28 cmSubject(s): Sales promotion | Marketing | Descriptive method | Hyundai Parañaque WestLOC classification: UM HF 5415 | Br73 2019Summary: BRYAN CARLO C. BRAZULA, CHRISTIAN JEROME A. CABUHAT, JERWIN E. JARAMILLA, Promotional Strategies of Hyundai Parañaque West in 89 Ninoy Aquino Avenue corner Pelaez St., Brgy. San Dionisio, Parañaque City. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management at Cavite State University - CCAT Campus. April 2019. Adviser: Ms. Arlen S. Amigo. Technical critic:Mr. Arman M. Ambas, MBA.
The research was conducted from January to April 2019 to analyze the promotional strategies of Hyundai Parañaque West. The general objective of the study is to analyze the promotional strategies of Hyundai Parañaque West, it specifically aims to: 1.determine what promotional strategies are being used by Hyundai Parañaque West;2. identify different problems regarding to the promotional strategies of Hyundai Parañaque West; 3. formulate possible recommendation in improving and the promotional strategies of Hyundai Parañaque West.
The data used in the study both came from primary and secondary sources. Primary data will be based on personal observation and interview. Secondary data will be obtained from books related to the study, internet and other information provided by the supervisor and managers.
Descriptive Method of analysis such as observations and interviews will be used by the researchers in conducting the study. SWOT Analysis may also be used for further study.
The researches will be the basis of the study like gathering data and actual observation of the operation and personal interviews from employees and managers of Hyundai Parañaque West The research study includes the promotional strategies of Hyundai Parañaque West and the problems regarding to the promotional strategies of the company. The study also presents the SWOT analysis of the company.
Based on the study conducted in Hyundai Parañaque West, the researchers found out that there are different promotional strategies that the company are using.Problems also arise regarding to their promotional strategies such as the delay in granting customer claims with regards to the given promos; and unclear discussion about the promos that result to a misunderstanding about terms and condition of such promos.
The researcher concludes that even a company that has a strong brand name still faces difficulties. The company must deal with difficulties that arises especially those with customer complaints.
The researcher recommends hiring more skilled employees in order to fulfil assigned duties and responsibilities of each employee. The researcher also recommends eliminate the problem regarding on the availability of the stocks of materials/automobile parts including the fast moving parts that are commonly needed. This may help in minimizing the delays and can be a stepping stone on improving the performance of the company.
The researchers believe that promotional strategies are an essential key that contribute to the success of Hyundai Parañaque West. The promotional strategies that the company used serves as their major edges among other automobile dealerships and greatly contributes to the overall success of the company.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415 Br73 2019 (Browse shelf) | 1 | Available | T0004998 |
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An Undergraduate Case Study (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.
Includes bibliographical references and appendices.
BRYAN CARLO C. BRAZULA, CHRISTIAN JEROME A. CABUHAT, JERWIN E. JARAMILLA, Promotional Strategies of Hyundai Parañaque West in 89 Ninoy Aquino Avenue corner Pelaez St., Brgy. San Dionisio, Parañaque City. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management at Cavite State University - CCAT Campus. April 2019. Adviser: Ms. Arlen S. Amigo. Technical critic:Mr. Arman M. Ambas, MBA.
The research was conducted from January to April 2019 to analyze the promotional strategies of Hyundai Parañaque West. The general objective of the study is to analyze the promotional strategies of Hyundai Parañaque West, it specifically aims to: 1.determine what promotional strategies are being used by Hyundai Parañaque West;2. identify different problems regarding to the promotional strategies of Hyundai Parañaque West; 3. formulate possible recommendation in improving and the promotional strategies of Hyundai Parañaque West.
The data used in the study both came from primary and secondary sources. Primary data will be based on personal observation and interview. Secondary data will be obtained from books related to the study, internet and other information provided by the supervisor and managers.
Descriptive Method of analysis such as observations and interviews will be used by the researchers in conducting the study. SWOT Analysis may also be used for further study.
The researches will be the basis of the study like gathering data and actual observation of the operation and personal interviews from employees and managers of Hyundai Parañaque West The research study includes the promotional strategies of Hyundai Parañaque West and the problems regarding to the promotional strategies of the company. The study also presents the SWOT analysis of the company.
Based on the study conducted in Hyundai Parañaque West, the researchers found out that there are different promotional strategies that the company are using.Problems also arise regarding to their promotional strategies such as the delay in granting customer claims with regards to the given promos; and unclear discussion about the promos that result to a misunderstanding about terms and condition of such promos.
The researcher concludes that even a company that has a strong brand name still faces difficulties. The company must deal with difficulties that arises especially those with customer complaints.
The researcher recommends hiring more skilled employees in order to fulfil assigned duties and responsibilities of each employee. The researcher also recommends eliminate the problem regarding on the availability of the stocks of materials/automobile parts including the fast moving parts that are commonly needed. This may help in minimizing the delays and can be a stepping stone on improving the performance of the company.
The researchers believe that promotional strategies are an essential key that contribute to the success of Hyundai Parañaque West. The promotional strategies that the company used serves as their major edges among other automobile dealerships and greatly contributes to the overall success of the company.
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