China-made products versus Philippine made products : a comparative study / Patricia Lois L. Echenique, Joana Marie M. Milana, and John Alfred C. Paragua.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2019Description: xiii, 49 leaves : illustrations ; 28 cmSubject(s): Cosmetics -- Comparative analysis | Cosmetics -- China | Cosmetics -- Philippines | Cosmetic productsLOC classification: UM TP 983 | Ec24 2019Summary: ECHENIQUE, PATRICIA LOIS L., MILANA, JOANA MARIE M., PARAGUA, JOHN ALFRED C., China-Made Products versus Philippine Made Products: A Comparative Study. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University-CCAT Campus,Rosario, Cavite. June 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mr. Jerico B. Tadeo, MaEcon.
The researchers conducted the study entitled China-Made Products versus Philippine Made Products: A Comparative Study on selected barangays of Imus,Cavite from January 2019 to March 2019 in Cavite. The main objective of the study is to determine the comparison of China made products versus Philippine made cosmetic makeup products among consumers of Imus, Cavite.
The study specifically aims to: determine the market segmentation of the respondents in terms of geographic profile, demographic profile and psychographic profile; identify the factors that influence consumers in buying the product; compare two brands based on 4 P's; identify the more patronized brand by the consumers of Imus, Cavite. The study would greatly benefit the future researchers, manufacturers, suppliers, retailers and the people who want to start a cosmetic business.
The participants of the study were 150 respondents, the respondents came from the top 10 most populated barangays in Imus, Cavite and each barangay has accumulated 15 respondents for the total of 150 respondents. The study used descriptive method wherein survey questionnaire was used as primary instrument to gather data. The study was tabulated, interpreted and analyzed by the researchers with the help of the statistician.
The researchers recommend to the business especially to the manufacturer of China-made cosmetic make-up products to improve their product more about the quality, the formulating of ingredients and innovate more about the packaging of the product.More so, to the people who want to start a cosmetic business we recommend that they have to improve the quality of their product for them to get an edge against their competitors and for them to attract more customers as well as to gain customer loyalty and satisfaction.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM TP 983 Ec24 2019 (Browse shelf) | 1 | Available | T0005023 |
A Research Study (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.
Includes bibliographical references and appendices.
ECHENIQUE, PATRICIA LOIS L., MILANA, JOANA MARIE M., PARAGUA, JOHN ALFRED C., China-Made Products versus Philippine Made Products: A Comparative Study. Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University-CCAT Campus,Rosario, Cavite. June 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mr. Jerico B. Tadeo, MaEcon.
The researchers conducted the study entitled China-Made Products versus Philippine Made Products: A Comparative Study on selected barangays of Imus,Cavite from January 2019 to March 2019 in Cavite. The main objective of the study is to determine the comparison of China made products versus Philippine made cosmetic makeup products among consumers of Imus, Cavite.
The study specifically aims to: determine the market segmentation of the respondents in terms of geographic profile, demographic profile and psychographic profile; identify the factors that influence consumers in buying the product; compare two brands based on 4 P's; identify the more patronized brand by the consumers of Imus, Cavite. The study would greatly benefit the future researchers, manufacturers, suppliers, retailers and the people who want to start a cosmetic business.
The participants of the study were 150 respondents, the respondents came from the top 10 most populated barangays in Imus, Cavite and each barangay has accumulated 15 respondents for the total of 150 respondents. The study used descriptive method wherein survey questionnaire was used as primary instrument to gather data. The study was tabulated, interpreted and analyzed by the researchers with the help of the statistician.
The researchers recommend to the business especially to the manufacturer of China-made cosmetic make-up products to improve their product more about the quality, the formulating of ingredients and innovate more about the packaging of the product.More so, to the people who want to start a cosmetic business we recommend that they have to improve the quality of their product for them to get an edge against their competitors and for them to attract more customers as well as to gain customer loyalty and satisfaction.
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