The impact of vlogging on consumer buying behavior among students of San Sebastian College Recoletos De Cavite / Chrismer T. Montales, Shiela Mae V. Nojadera, and Kimberly M. Pureza.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2019Description: x, 57 leaves : illustrations ; 28 cmSubject(s): Vlogs | Vlogging | Buying behavoir | Consumer purchaseLOC classification: UM HF 5437 | M66 2019Summary: MONTALES CHRISMER T, NOJADERA SHIELA MAE V, PUREZA KIMBERLY M. The Impact of Vlogging on Consumer Buying Behavior among students of San Sebastian College Recoletos de Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University- CCAT campus Rosario, Cavite.June 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mrs. Laarnie R. Manuel.
The marketing research entitled The Impact of Vlogging on Consumer Buying Behavior among students of San Sebastian College Recoletos de Cavite. The main objective of the study was to determine the impact of vlogging on consumer buying behavior among students, and specifically the study aimed to; determine the demographic profile of the college students, identify what type of vlogs are usually watched by the students, identify whose vlogger are most watched by the students and assess the impact of vlogging on consumer buying behavior among students.
The participants of the study were 100 students. The researchers used descriptive method wherein survey questionnaire was used as primary instrument to gather data. The study was tabulated, interpreted and analyzed by the researchers with the help of statistician.
The researchers started their study from January 2019 up to April 2019 at San Sebastian College Recoletos de Cavite.Based on the data gathered, researchers found out that most of the respondents were agreed to vlogger, task and mood related factors because these factors really describe their watching preference and these factors also help them in their buying decision. Most of the respondents have bought or availed products or services recommended by a vlogger.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Thesis/Manuscripts/Dissertations
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5437 M66 2019 (Browse shelf) | 1 | Available | T0005030 |
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A Research Study (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.
Includes bibliographical references and appendices.
MONTALES CHRISMER T, NOJADERA SHIELA MAE V, PUREZA KIMBERLY M. The Impact of Vlogging on Consumer Buying Behavior among students of San Sebastian College Recoletos de Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University- CCAT campus Rosario, Cavite.June 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mrs. Laarnie R. Manuel.
The marketing research entitled The Impact of Vlogging on Consumer Buying Behavior among students of San Sebastian College Recoletos de Cavite. The main objective of the study was to determine the impact of vlogging on consumer buying behavior among students, and specifically the study aimed to; determine the demographic profile of the college students, identify what type of vlogs are usually watched by the students, identify whose vlogger are most watched by the students and assess the impact of vlogging on consumer buying behavior among students.
The participants of the study were 100 students. The researchers used descriptive method wherein survey questionnaire was used as primary instrument to gather data. The study was tabulated, interpreted and analyzed by the researchers with the help of statistician.
The researchers started their study from January 2019 up to April 2019 at San Sebastian College Recoletos de Cavite.Based on the data gathered, researchers found out that most of the respondents were agreed to vlogger, task and mood related factors because these factors really describe their watching preference and these factors also help them in their buying decision. Most of the respondents have bought or availed products or services recommended by a vlogger.
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