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Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla.

By: Badilla, Maria Criselda G., author Material type: Text

TextSeries: (HRM-TOURISM series)Publisher: Manila : Rex Book Store, c2021Edition: Revised editionDescription: xii, 225 pages ; 26 cmISBN: 9786210427509Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingLOC classification: F G 155.A1 | B33 2021

Contents:

Chapter 1 : Introduction to tourism and hospitality marketing Chapter 2 : The tourist market and segmentation Chapter 3 : Tourism and consumer behavior Chapter 4 : The marketing plan Chapter 5 : The tourism and hospitality product Chapter 6 : Pricing in tourism and hospitality Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions Chapter 8 : Digital marketing Chapter 9 : Distribution channels in the tourism and hospitality industry Chapter 10 : Destination branding and marketing Chapter 11 : Relationship marketing Chapter 12 : Tourism an hospitality marketing and its future

List(s) this item appears in: Newly Acquired Books - Local (Purchased) March 30, 2022

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 B33 2021 (Browse shelf)	c.1	Available		R0012978
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 B33 2021 (Browse shelf)	c.2	Available		R0012979
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 B33 2021 (Browse shelf)	c.3	Checked out	12/10/2024	R0012980

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Outcomes-Based Education (OBE).

Includes bibliographical references.

Chapter 1 : Introduction to tourism and hospitality marketing
Chapter 2 : The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : The marketing plan
Chapter 5 : The tourism and hospitality product
Chapter 6 : Pricing in tourism and hospitality
Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions
Chapter 8 : Digital marketing
Chapter 9 : Distribution channels in the tourism and hospitality industry
Chapter 10 : Destination branding and marketing
Chapter 11 : Relationship marketing
Chapter 12 : Tourism an hospitality marketing and its future

In English text.

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