Management & business research / Mark Easterby-Smith [and three others].
Material type:
Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Cavite State University - CCAT Campus | Book | GCS | CIR 650.072 M311 2018 (Browse shelf) | 1 copy | Available | R0012231 |
Browsing Cavite State University - CCAT Campus shelves, Shelving location: GCS, Collection: Book Close shelf browser
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CIR VK 235 T47 2017 Marine cargo operations / | CIR 291.13 J713m 2007 Mythology of the Aztecs and Maya : myths and legends of ancient Mexico and Northern Central America / | CIR 515 Sa31c 2007 Finite mathematics : one and several variables / | CIR 650.072 M311 2018 Management & business research / | CIR 808.0427 Ax22r 2005 Reading critically, writing well : a reader and guide / | D 20 T47 2019 Historical Foundations of the Modern World / | F HF 5548.4.M52 D38 2007 How to do everything with Microsoft Office Excel 2007 / |
Includes bibliographical references and index.
1 - Finding your feet in management and business research 2 - Reviewing the literature 3 - The philosophy of management and business research 4 - Designing management and business research 5 - The research experience 6 - Crafting qualitative data through language and text 7 - Crafting qualitative data through observation and participatory research 8 - Framing and interpreting qualitative data 9 - Crafting quantitative data 10 - Summarizing and making inferences from qualitative data 11 - Multivariate analysis 12 - Writing management and business research
The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
In English text.
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