Cavite State University - CCAT Campus - Library

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Management & business research / Mark Easterby-Smith [and three others].

Contributor(s): Thorpe, Richard, author | Jackson, Paul R., author | Jaspersen, Lena J., authorMaterial type: TextTextPublisher: Los Angeles : SAGE, c2018Edition: Sixth editionDescription: xxi, 440 pages : illustrations ; 25 cmISBN: 978-1-5264-4695-4 (paperback and interactive ebook (IEB))Subject(s): Management -- Research | Operations research | Organizational behaviorDDC classification: LOC classification: HD30.4 | M36 2018
Contents:
1 - Finding your feet in management and business research 2 - Reviewing the literature 3 - The philosophy of management and business research 4 - Designing management and business research 5 - The research experience 6 - Crafting qualitative data through language and text 7 - Crafting qualitative data through observation and participatory research 8 - Framing and interpreting qualitative data 9 - Crafting quantitative data 10 - Summarizing and making inferences from qualitative data 11 - Multivariate analysis 12 - Writing management and business research
Summary: The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR 650.072 M311 2018 (Browse shelf) 1 copy Available R0012231

Includes bibliographical references and index.

1 - Finding your feet in management and business research 2 - Reviewing the literature 3 - The philosophy of management and business research 4 - Designing management and business research 5 - The research experience 6 - Crafting qualitative data through language and text 7 - Crafting qualitative data through observation and participatory research 8 - Framing and interpreting qualitative data 9 - Crafting quantitative data 10 - Summarizing and making inferences from qualitative data 11 - Multivariate analysis 12 - Writing management and business research

The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.

In English text.

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