Commercial data mining : (Record no. 947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02315nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025030002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210325b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780124166028 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CvSU-CCAT Campus Library. |
| Language of cataloging | English |
| Transcribing agency | CvSU-CCAT Campus Library. |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CIR HD 30.25 |
| Item number | N48 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nettleton, David, author. |
| 9 (RLIN) | 2765 |
| 245 ## - TITLE STATEMENT | |
| Title | Commercial data mining : |
| Remainder of title | processing, analysis and modeling for predictive analytics projects / |
| Statement of responsibility, etc. | by David Nettleton 1963-. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 288 pages ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index.<br/><br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction 2. Business objectives 3. Incorporating various sources of data and information 4. Data representation 5. Data quality 6. Selection of variables and factor derivation 7. Data sampling and partitioning 8. Data Analysis 9. Data modeling 10. Deployment systems : from query reporting to EIS and expert systems 11. Text analysis 12. Data mining from relationally structured data, marts and warehouses 13. CRM -- Customer Relationship Management and analysis 14. Analysis of data on the Internet I -- website analysis and internet search (online chapter) 15. Analysis of data on the Internet II -- search experience analysis (online chapter) 16. Analysis of data on the Internet III -- online social network analysis (online chapter) 17. Analysis of data on the Internet IV -- search trend analysis over time (online chapter) 18. Data privacy and privacy-preserving data publishing 19. Creating an environment for commercial data analysis 20. Summary. Appendix : Case Studies.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Helps you learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. This book guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management. |
| 9 (RLIN) | 130 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data Mining. |
| 9 (RLIN) | 2766 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Form subdivision | Data processing. |
| 9 (RLIN) | 2767 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Form subdivision | Mathematical models. |
| 9 (RLIN) | 2768 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Classification part | HD 30.25 N48 2014 |
| Call number prefix | CIR |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 09/11/2015 | Purchased from New Century Books | GCS | 3595.00 | CIR HD 30.25 N48 2014 | R0011116 | 10/15/2025 | 1 | 03/25/2021 | Book |