| 000 -LEADER |
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| fixed length control field |
03244nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231006232329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210202b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814416382 (Reprint) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English |
| Transcribing agency |
CvSu-CCAT Campus Library |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
CIR HF 1416 |
| Item number |
C95 2012 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
CIR 658.83 |
| Item number |
C998i 2012 |
| Edition number |
20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R., author. |
| 9 (RLIN) |
1381 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing principles / |
| Statement of responsibility, etc. |
Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| Remainder of edition statement |
Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd., |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
796 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 501 ## - WITH NOTE |
|---|
| With note |
"This edition is reprinted with license from South-Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.<br/>"1st Philippine reprint 2012"--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. The international marketing environment: The global marketing imperative<br/>The economic environment<br/>Trade policy and institutions<br/>The cultural environment<br/>The legal and political environment<br/>Cases 1: China: forging a global reputation<br/>The catfish dispute<br/>IKEA<br/>Car financing in China<br/>Should Dubai take over U.S. ports?<br/>Closing the MG Rover plants: the aftereffects<br/>pt. 2. International market entry and development: Strategic planning<br/>Marketing organization, implementation, and control<br/>Research<br/>Market entry and expansion<br/>Cases 2: Starting an import/export business<br/>Water from Iceland<br/>Damar International<br/>pt. 3. Export marketing mix: Product adaptation<br/>Export pricing<br/>Marketing communication<br/>Distribution management<br/>Cases 3: Honeyland Manuka honey from New Zealand: an international new venture<br/>Davila-Bond and the Latin American sweater market<br/>Dr. Eris: cosmetics from Poland<br/>Imaginarium<br/>Joemarin Oy<br/>pt. 4. The global marketing mix: Global product management and branding<br/>Global services<br/>Global logistics and materials management<br/>Global pricing<br/>Global promotional strategies<br/>International marketing and the future<br/>Cases 4: Polar-adidas<br/>LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe<br/>International marketing and the NBA<br/>Blood free diamonds<br/>Nova Scotia<br/>The F-18 Hornet offset<br/>Video cases: pt. 1. Equal Exchange strives for equality through fair trade<br/>Lonely Planet provides guidance to global explorers<br/>pt. 2. Green Mountain Coffee Roasters<br/>Doc Martens makes strides around the world<br/>pt. 3. Goya helps Latinos maintain mealtime traditions<br/>Global marketing at Evo<br/>pt. 4. Whirlpool and the global appliance industry<br/>ESPN's worldwide reach<br/>BP: beyond petroleum |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.<br/> |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
313 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ilkka A., author. |
| 9 (RLIN) |
1543 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Edition |
Ninth edition |
| Classification part |
HF 1416 C95 2012 |
| Call number prefix |
CIR |
| Source of classification or shelving scheme |
|
