| 000 -LEADER |
|---|
| fixed length control field |
03606nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231005044758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210201b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857027870 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
CIR HF 5415.123 |
| Item number |
C67 2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
CIR 658.802 |
| Item number |
C791m 2014 |
| Edition number |
20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Copley, Paul, author. |
| 9 (RLIN) |
1526 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications management : |
| Remainder of title |
analysis, planning, implementation / |
| Statement of responsibility, etc. |
Paul Copley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 464 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 501 ## - WITH NOTE |
|---|
| With note |
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover<br/>Table of Contents<br/>About the Author<br/>Preface<br/>Acknowledgements<br/>Integrated Marketing Communications and its Environment<br/>Theoretical Underpinnings of Marketing Communications<br/>Buyer Behaviour and Relationships<br/>Managing the Marketing Communications Mix<br/>The Marketing Communications Industry<br/>Ethics and Corporate Social Responsibility in Marketing Communications<br/>Advertising and Branding<br/>Message Creation and Execution<br/>Traditional Media: Characteristics and Planning<br/>Digital Media – Interaction and Engagement<br/>Sales Promotions<br/>Direct Marketing<br/>Public Relations<br/>Corporate Communications<br/>Sponsorship<br/>Personal Selling<br/>Marketing Research and Evaluation<br/>International Marketing Communications<br/>Glossary |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including. PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
1514 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Management. |
| 9 (RLIN) |
1384 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Edition |
Second edition. |
| Classification part |
HF 5415.123 C67 2014 |
| Call number prefix |
CIR |
| Source of classification or shelving scheme |
|
