| 000 -LEADER |
|---|
| fixed length control field |
02908nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231005022033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210128b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071315128 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
CIR HF 5415.33.U6 |
| Item number |
H39 2013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
H314c 2013 |
| Edition number |
20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I., author. |
| 9 (RLIN) |
1473 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins and David L. Mothersbaugh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 772 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I Introduction <br/>1 Consumer Behavior and Marketing Strategy<br/>PART II External Influences <br/>2 Cross-Cultural Variations in Consumer Behavior<br/>3 The Changing American Society: Values and Gender Roles<br/>4 The Changing American Society: Demographics and Social Stratification<br/>5 The Changing American Society: Subcultures<br/>6 The American Society: Families and Households<br/>7 Group Influences on Consumer Behavior<br/>8 Group Communications and the Diffusion of Innovations<br/>Part II Cases Cases 2-1 through 2-10<br/>PART III Internal Influences <br/>9 Perception<br/>10 Learning, Memory, and Product Positioning<br/>11 Motivation, Personality, and Emotion<br/>12 Attitudes and Influencing Attitudes<br/>13 Self-Concept and Lifestyle<br/>Part III Cases Cases 3-1 through 3-9<br/>PART IV Consumer Decision Process <br/>14 Situational Influences<br/>15 Consumer Decision Process and Problem Recognition<br/>16 Information Search<br/>17 Alternative Evaluation and Selection<br/>18 Outlet Selection and Purchase<br/>19 Postpurchase Processes, Customer Satisfaction, and Customer Commitment<br/>Part IV Cases Cases 4-1 through 4-8<br/>PART V Organizations as Consumers <br/>20 Organizational Buyer Behavior<br/>Part V Cases Cases 5-1 through 5-3<br/>PART VI Consumer Behavior and Marketing Regulation <br/>21 Marketing Regulation and Consumer Behavior<br/>Part VI Cases Cases 6-1 through 6-3<br/>Appendix A Consumer Research Methods <br/>Appendix B Consumer Behavior Audit <br/>Name Index <br/>Case Index <br/>Subject Index <br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
1254 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
7722 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Case studies. |
| 9 (RLIN) |
1474 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys. |
| 9 (RLIN) |
1475 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L., author. |
| 9 (RLIN) |
1476 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Edition |
Twelfth edition. |
| Classification part |
HF 5415.33.U6 H39 2013 |
| Call number prefix |
CIR |
| Source of classification or shelving scheme |
|
