Basic marketing : (Record no. 462)

MARC details
000 -LEADER
fixed length control field 03645nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007012310.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210128b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101103
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.13
Item number C36 2008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number C164b 2008
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P., author.
9 (RLIN) 1412
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. Joseph P. Cannon, William D. Perreault, Jr., and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement Sixteenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 790, [47] pages :
Other physical details color illustrations, color maps ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Brief Contents 1 Marketing's Value to Consumers, Firms, and Society 2 Marketing Strategy Planning 3 Focusing Marketing Strategy with Segmentation and Positioning 4 Evaluating Opportunities in the Changing Marketing Environment 5 Demographic Dimensions of Global Consumer Markets 6 Final Consumers and Their Buying Behavior 7 Business and Organizational Customers and Their Buying Behavior 8 Improving Decisions with Marketing Information 9 Elements of Product Planning for Goods and Services 10 Product Management and New-Product Development 11 Place and Development of Channel Systems 12 Distribution Customer Service and Logistics 13 Retailers, Wholesalers, and Their Strategy Planning 14 Promotion--Introduction to Integrated Marketing Communications 15 Personal Selling and Customer Service 16 Advertising and Sales Promotion 17 Pricing Objectives and Policies 18 Price Setting in the Business World 19 Implementing and Controlling Marketing Plans: Evolution and Revolution 20 Managing Marketing's Link with Other Functional Areas 21 Developing Innovative Marketing Plans 22 Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A Economics Fundamentals Appendix B Marketing Arithmetic Appendix C Career Planning in Marketing Index
520 ## - SUMMARY, ETC.
Summary, etc. "Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D., Jr., author.
9 (RLIN) 1413
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome, author.
9 (RLIN) 1414
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Sixteenth edition
Classification part HF 5415.13 C36 2008
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/12/2009 Purchased GCS 3326.00 CIR HF 5415.13 C36 2008 R0009154 10/15/2025 1 01/28/2021 Book